Tuesday, April 26, 2011

A picture of the growing Hispanic consumer power webinar


Registration link address is:


MIAMI (APRIL 26, 2011) ‐‐ Tomorrow, a webinar will be conducted at 2 p.m. EST and 11 a.m. PST that will provide insights into the changing face of the American economy with the rise of Hispanics, and in particular Latina consumers. Called "Picture of the New Mainstream; Today's Latina Consumer," the webinar features multicultural sales and marketing experts from Geoscape and GfK MRI. It will look at how the more than 50 million Hispanics in the United States wield an increasingly powerful influence on the American economy.

The webinar will feature Susan Nunez, of GfK MRI, whose specialty is developing multicultural strategies for advertisers and advertising agencies. Ms. Nunez will provide insights into the most effective strategies and best practices when reaching out to this powerful economic force. The webinar will feature data from GfK MRI’s Survey of the American Consumer, overlaid with Geoscape’s proprietary Hispanicity acculturation segmentation and presented within the Geoscape Intelligence System (GIS).

The importance of Latina consumers is often overlooked. Latina consumers often serve as the gatekeepers for Hispanic household buying decisions. The webinar will take a unique look at the influence these consumers have on the American economy and the companies that focus on serving this rising market segment.

To register for this informative webinar click here.

Registration link address is: https://www302.livemeeting.com/lrs/geoscape/Registration.aspx?pageName=xhjtpgxck6v0g42v

About Geoscape

Geoscape serves its clients by providing business strategy, analytics, research, databases and automated intelligence systems. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by New MainStream Capital LLC and César M Melgoza, Founder & CEO, and is headquartered in Miami.

Contact: David Radoff 415‐760‐6336 /

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