Latina businesswoman honored by Farmers Insurance
The Latino Journal E-News, Vol. 3, Issue 4
Luisa Acosta-Franco, Vice President of Multicultural Marketing for Farmers Insurance extended their “Extraordinary Entrepreneur” award to Griselda Barajas of “Griselda’s Catering” at an evening reception co-hosted by Hispanas Organized for Political Equality (H.O.P.E.), the Sacramento Hispanic Chamber of Commerce and the California Latino Legislative Caucus held at Sacramento’s historic “Grand Ballroom.”
Griselda launched her first business venture a restaurant in downtown Sacramento called the “Tex-Mex Restaurant.” It quickly became the place for political, business, and international leaders to meet for lunch. Seeing an opportunity to provide catering services for the many political and social events planned in the Sacramento region, Griselda launched “Griselda’s Catering.” Her ambitions extended into California’s state capitol building when she landed the food vending contracts for the main dining hall and the 6th floor snack bar. Today she is owner and CEO of Griselda’s Ventures Inc., a multi-vending service company that includes providing food service for private airlines. As the former Chair of the Sacramento Hispanic Chamber of Commerce, Griselda was recognized for her entrepreneurial spirit and for continuing to be a strong advocate for small business owners and minorities in the community.
HOPE is the premier Latina leadership, advocacy and education organization in California. They are dedicated to the continuous development of Latinas leaders statewide through its different programs and conferences.
As the leading insurer of automobiles in California, Farmers utilizes a statewide network of exclusive agents who are small business owners themselves. Farmers is committed to seeking out and providing small business ownership opportunities to talented individuals and offers extensive training and incentive programs to aid in their agents' success.