Monday, June 13, 2011

Latina Ad Exec to be recognized at TV Summit

Monica Gadsby, CEO U.S. Multicultural & Latin American, Starcom Media Vest Group, will receive an award for achievement in Hispanic television at the 9th Annual Hispanic Television Summit.


NEW YORK, NY -- Leading television industry publications Broadcasting & Cable and Multichannel News announced that the 2011 recipient of their Award for Achievement in Hispanic Television is Monica Gadsby, CEO, U.S. Multicultural & Latin America, Starcom MediaVest Group. The award will be presented at the Hispanic Television Summit, on Tuesday, September 20, 2011 at the Marriot Marquis New York Hotel

Ms. Gadsby is the top executive at the #1 Hispanic Agency in America. Under her direction, the agency has become the leading multicultural media network in the country and has placed hundreds of millions of advertising dollars in the Hispanic TV marketplace.

"Monica Gadsby has had a remarkable impact on the Multicultural television business, especially within the Hispanic market. We feel strongly that she deserves to be recognized for the role she plays in television for Hispanic viewers and with its advertisers," said Louis Hillelson, Group Publisher for Broadcasting & Cable and Multichannel News.

Previous award recipients include Sabado Gigante host, Don Francisco; sportscaster Andres Cantor; host of Al Rojo Vivo, Maria Celeste Arraras; talk-show personality, Cristina Saralegui; network news anchorman, Jorge Ramos; Procter & Gamble's, Edgar Sandoval and boxing champion and entrepreneur, Oscar de la Hoya.

About the Summit: The Summit is the television industry's signature conference for executives involved in the business of television and digital video targeted to the US Hispanic and Latin American viewing audience. It attracts more than 400 attendees. The Summit is produced for Broadcasting & Cable and Multichannel News by the Schramm Marketing Group Inc., a NY-based marketing services company which includes Hispanic marketing among its specialties.

For sponsorship information, please call Sandy Friedman at (917) 281-4718. To register, please visit: www.multichannel.com/hispanic2011


Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services. www.multichannel.com


Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, telco TV and the Web. www.broadcastingcable.com


SMG Multicultural is a division of Starcom MediaVest Group, the Human Experience Company. Our dream is to grow our clients' business by transforming human behavior through uplifting, meaningful human experiences. With nearly 6,000 employees in 110 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others. In 2010, SMG was the #1 ranked Global Media Agency (AdAge) and "Media Agency of the Decade" by Adweek. Most recently, Festival of Media named Starcom MediaVest Group as Network Agency of the Year.



4 comments:

  1. She's a legend in the world of advertising. As a copywriter at almost 3 small advertising agencies, I look up to this Latina ad executive because she's set a lot of benchmarks in the advertising industry.

    ReplyDelete
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  3. It’s a really nice blog about Hispanic Marketing Agency people just don’t seem to understand the importance, but your blog might enlighten them. Good job
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    ReplyDelete
  4. It’s a really nice blog about Hispanic Marketing Agency people just don’t seem to understand the importance, but your blog might enlighten them. Good job

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