Monday, June 13, 2011

Latina Ad Exec to be recognized at TV Summit

Monica Gadsby, CEO U.S. Multicultural & Latin American, Starcom Media Vest Group, will receive an award for achievement in Hispanic television at the 9th Annual Hispanic Television Summit.

NEW YORK, NY -- Leading television industry publications Broadcasting & Cable and Multichannel News announced that the 2011 recipient of their Award for Achievement in Hispanic Television is Monica Gadsby, CEO, U.S. Multicultural & Latin America, Starcom MediaVest Group. The award will be presented at the Hispanic Television Summit, on Tuesday, September 20, 2011 at the Marriot Marquis New York Hotel

Ms. Gadsby is the top executive at the #1 Hispanic Agency in America. Under her direction, the agency has become the leading multicultural media network in the country and has placed hundreds of millions of advertising dollars in the Hispanic TV marketplace.

"Monica Gadsby has had a remarkable impact on the Multicultural television business, especially within the Hispanic market. We feel strongly that she deserves to be recognized for the role she plays in television for Hispanic viewers and with its advertisers," said Louis Hillelson, Group Publisher for Broadcasting & Cable and Multichannel News.

Previous award recipients include Sabado Gigante host, Don Francisco; sportscaster Andres Cantor; host of Al Rojo Vivo, Maria Celeste Arraras; talk-show personality, Cristina Saralegui; network news anchorman, Jorge Ramos; Procter & Gamble's, Edgar Sandoval and boxing champion and entrepreneur, Oscar de la Hoya.

About the Summit: The Summit is the television industry's signature conference for executives involved in the business of television and digital video targeted to the US Hispanic and Latin American viewing audience. It attracts more than 400 attendees. The Summit is produced for Broadcasting & Cable and Multichannel News by the Schramm Marketing Group Inc., a NY-based marketing services company which includes Hispanic marketing among its specialties.

For sponsorship information, please call Sandy Friedman at (917) 281-4718. To register, please visit:

Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services.

Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, telco TV and the Web.

SMG Multicultural is a division of Starcom MediaVest Group, the Human Experience Company. Our dream is to grow our clients' business by transforming human behavior through uplifting, meaningful human experiences. With nearly 6,000 employees in 110 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others. In 2010, SMG was the #1 ranked Global Media Agency (AdAge) and "Media Agency of the Decade" by Adweek. Most recently, Festival of Media named Starcom MediaVest Group as Network Agency of the Year.

Friday, June 10, 2011

Latina to head Obama's national political director post

From aide to former Denver Mayor Federico Peña to now the first Latina to hold the post of National Political Director for a presidential reelection campaign.

Katherine Archuleta
WASHINGTON -- President Barack Obama's re-election team has chosen Katherine Archuleta of Denver to be his national political director, becoming the first Latina to hold that position. The Denver, Colorado native's selection is key toward winning Colorado in the 2012 Presidential race.

Archuleta is currently the
chief of staff to Labor Secretary Hilda L. Solis, but brings year's of experience issue knowledge to Obama's campaign. Some of here previous posts include: aide for Mayor Federico Pena, the only, Latino mayor of Denver; senior advisor to former Mayor John Hickenlooper, Denver's lead city planner for the 2008 Democratic National Convention; and, executive director for the National Hispanic Cultural Center Foundation.

"Her understanding of the issues of the West are important," Interior Secretary and fellow Coloradan Ken Salazar told the Denver Post. "And, the understanding in the Latino community is important as well."

Political experts believe Colorado will be the key state to win the White House in 2012, with Karl Rove overheard stating "as goes Colorado, so goes the nation."

Archuleta has a B.A. in Education at Metropolitan State College of Denver and her Master of Education at the University of Northern Colorado. She will be joining Obama's Chicago-based campaign team, which includes campaign manager Jim Messina, who earlier this year stepped down as deputy White House chief of staff, and David Axelrod, who stepped down as White House senior adviser to reprise his role as chief strategist and top political adviser. 


Thursday, June 9, 2011

New billboard focuses on Latina abortions

New billboard ads by a conservative Latino group focuses on how abortion supporters target Hispanics.
by Steven Ertelt | Los Angeles, CA |
LOS ANGELES, CA -- Billboards across the nation have focused on how abortions and the abortion industry target black Americans and new a new billboard campaign in Los Angeles will show how abortion hurts the Latino community.

Alfonso Aguilar, executive director of the Latino Partnership for Conservative Principles, talked with the Daily Caller about the new campaign to feature a jumbo billboard in Los Angeles.

“It’s clear that Latinos are being targeted by organizations that promote abortion like Planned Parenthood,” he said. “Many of their clinics are in Latino neighborhoods and communities.”

Aguilar has said, “Twenty-two percent of abortions in the U.S., for example, are performed on Hispanic women, and they are 2.7 times more likely to have an abortion than non-Hispanic white women. Motivated by their warped eugenic views, Planned Parenthood and other abortion providers are clearly going after racial and ethnic minorities in the country.”

The new billboard will read, in Spanish and English, “El lugar mas peligroso para un Latino es el vientre de su madre/The most dangerous place for a Latino is in the womb.” the Daily caller indicates the ads are part of a kickoff for a Sunday event called “Unidos por la Vida” (United for Life) at the LA Sports Arena sponsored by the pro-life group Manto de Guadalupe. The event features Governor Rick Perry of Texas and pro-life activist Lila Rose of Live Action Films.

The group was founded by Eduardo Verástegui, a famous Latin American actor and singer who became well known to the pro-life community in the United States via the feature film Bella. Earlier this year, he announced plans to build the largest pregnancy center in the United States in Los Angeles to reach out to Hispanic and other women.

A new study reported in the journal Obstetrics & Gynecology and published by the Guttmacher Institute, shows the billboards are correct. The study found the abortion rate among Hispanic women at 28.7 per 1,000 women — more than twice as high as the abortion rate for white women, at 11.5.

Susan Cohen, also of Guttmacher, adds: “This much is true: In the United States, the abortion rate for black women is almost five times that for white women. Black women are not alone in having disproportionately high unintended pregnancy and abortion rates. The abortion rate among Hispanic women, for example, although not as high as the rate among black women, is double the rate among whites.”

Meanwhile, the CDC indicates Hispanic women account for 22.1 percent of all abortions in the Untied States even though the percentage of women in the United States who are Hispanic is less than that.

The Associated Press and Univision teamed up for a poll of 1,500 Hispanics conducted by the National Opinion Research Center at the University of Chicago that found only 39 percent of Hispanics support legalized abortion.

Wednesday, June 1, 2011

Latina scientist appointed to Presidential Advisory Commission

Dr. Alicia Abella has been appointed to the Presidential Advisory Commission on Educational Excellence for Hispanics.

Dr. Alicia Abella
AT&T research scientist Alicia Abella, Ph.D. has been appointed to the prestigious Presidential Advisory Commission on Educational Excellence for Hispanics. Dr. Abella, executive director of technical research at AT&T Labs, is a leader in the nation's efforts to encourage minorities and women to pursue careers in science, technology, engineering and math, commonly known as STEM fields.

The Commission, appointed by U.S. President Barack Obama, will support the White House Initiative on Educational Excellence for Hispanics and its director, Juan Sepulveda, and provide advice on matters pertaining to the educational attainment of the Hispanic community. Members represent a broad range of sectors including science, business, academia and the arts.

"I am honored to serve on this important commission whose mission is aligned with my long-standing effort to help minority and female students achieve their educational objectives," said Dr. Abella. "I owe my professional success to my education, and have made it my personal objective to help our youth reach adulthood with the educational background they will need to achieve their own version of the American dream."

At AT&T Labs Dr. Abella manages a group of researchers specializing in data mining, user interfaces, IPTV, mobile services, SIP/VoIP technology, and environmental sustainability. She has a Ph.D. in computer science from Columbia University, a M.S. from Columbia and B.S. from NYU, both in computer science.

Dr. Abella is a strong advocate of fostering the development of minorities and women in science and engineering. As executive vice president for the Young Science Achievers program, she works tirelessly to bring an interest and excitement in science and engineering to high school-aged women and minority students through a program of mentoring and scientific achievement. She also chairs the AT&T Labs Fellowship program, in which she helps encourage, advise and evaluate candidates for a prestigious graduate scholarship from AT&T targeted at women and minorities.

White House Initiative on Educational Excellence for Hispanics Director Juan Sepulveda said Abella will help the Commission discover new ways to increase Latino educational attainment, which is important in the global contest for the jobs and industries of the future.

Other individuals appointed by President Obama to the Commission include Dr. Eduardo J. Padron (chair) and Cesar Conde of Florida; Francisco G. Cigarroa, Ricardo Romo, Sylvia Acevedo and JoAnn Gama of Texas; Darline P. Robles and Patricia Gandara of California; Marta Tienda of New Jersey; Luis R. Fraga of Washington; Maria Neira and Lisette Nieves of New York; Daniel Cardinali of Virginia; Manny Sanchez of Illinois; and Alfredo J. Artiles of Arizona.